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Comparison

Northlight vs Apollo

Apollo tries to be everything — database, sequencer, dialer, LinkedIn tool. Northlight focuses on doing outreach right, safely, from your own machine.

Read the full comparison

Why teams switch from Apollo

Northlight

  • LinkedIn automation that doesn't risk your account

  • No per-seat pricing — team plans available

  • AI handles personalization, not just mail merge

  • Replaces the Apollo + LinkedIn tool combo

  • CRM logging happens automatically

  • Simpler UX — tell it what to do in plain English

Apollo

  • Contact database (275M+)

  • Email sequences

  • LinkedIn automation

  • Dialer

  • Intent data

  • Cloud-based — medium ban risk

Interactive Tool

LinkedIn Ban Risk Checker

Answer 8 quick questions to find out if your current setup puts your LinkedIn account at risk.

LinkedIn Ban Risk Checker

Paste your LinkedIn profile URL. We'll tell you if your account is at risk.

No signup. No email. Takes 60 seconds.

See The Math

What your outreach stack really costs

Most teams pay for 4-5 separate tools. See how much you could save by consolidating into Northlight.

Stack cost calculator

See what your full outreach stack actually costs vs. Northlight.

Sales reps / seats

3

1

50

Tools in your current stack

Your current stack / mo

$825

Northlight Ultra / mo

$160
LinkedIn automation$99 × 3 = $297
Email sequencing$97 × 3 = $291
CRM connector$30 × 3 = $90
Data enrichment$49 × 3 = $147
Stack total$825/mo

Estimated monthly savings

$665

/mo

That's $7,980 saved per year.

Northlight Ultra

$160/mo flat

Unlimited seats — covers your whole team of 3.

Switch to Northlight

Step By Step

Switch from Apollo in 30 minutes

Check off each step as you go. Your progress is saved automatically.

Built For You

Switching from Apollo?

See how Northlight works for your specific role.

Sales LeadersSimplify your team's stackLearn moreRevOpsOne tool to manage instead of fiveLearn moreSDRsOutreach + CRM in a single workflowLearn more
FAQ

Questions? We've got answers.

Is Northlight really safer than Apollo?
Yes. Northlight runs through your real browser session on your own machine — LinkedIn sees your actual IP, your real browser fingerprint, and natural human behavior. Cloud-based tools like Apollo route actions through data center IPs, which LinkedIn actively detects. Browser-based tools have an 8% restriction rate vs 31% for cloud-based tools.
How long does it take to switch from Apollo to Northlight?
Most users are up and running in under 30 minutes. Download Northlight, sign in, connect your LinkedIn and CRM through your browser, and start building sequences in plain English. No API keys, no complex setup.
Is Northlight cheaper than Apollo?
Northlight Pro is $80/mo flat — not per seat. When you factor in the tools Northlight replaces (LinkedIn automation + email sequencing + CRM connector + data enrichment), most teams save 50-80% on their total outreach stack cost.
Will my LinkedIn account get banned using Northlight?
Northlight has zero reported LinkedIn bans. Because it operates through your real browser session with your actual IP address, LinkedIn cannot distinguish Northlight-assisted actions from manual activity. We also enforce safe daily limits and randomized timing.
What does Northlight do that a LinkedIn tool doesn't?
Northlight replaces your entire outreach stack — not just LinkedIn automation. It handles email sequences, CRM logging (HubSpot, Salesforce), data enrichment, prospecting, and follow-up sequences, all from one chat-based interface.
Can I try Northlight before fully switching?
Absolutely. Most users run Northlight alongside Apollo for a week to compare results. Once you're confident, cancel Apollo and consolidate everything into Northlight.

Download. Your first workflow runs today.

No setup. No API keys. Just results.

See pricing plans