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NorthlightNorthlight
For RevOps

Clean data. Automated workflows. Operational excellence.

Stop fighting dirty CRM data, broken handoffs, and manual reporting. Let Northlight handle the ops.

Only available on Mac — Windows coming soon

HubSpotHubSpot
LinkedInLinkedIn
GmailGmail
SlackSlack

Zero setup for every app you use

Seamless automation in every application on your phone or computer.

View All Integrations
HubSpot
Gmail
Slack
LinkedIn
Salesforce
Apollo
Clay
Notion
Gong
Fireflies
Outlook
Google Calendar
Calendly
Instantly

RevOps Teams Love Northlight

Hear it from revenue operations leaders, founders, and GTM teams using Northlight every day.

“I did two weeks of data management in 30 minutes.”

Nathan Stolzer
Nathan Stolzer
Senior Account Executive, Bob's Containers

“Doing sales for the first time as I work on my startup. Can use Clay without understanding any of the details.”

Yuyi Liu
Yuyi Liu
Founder

“Using this daily. Magic product.”

Rhythm Vij
Rhythm Vij
Co-Founder, Lupitor

“Checking whether an account is already owned by someone else on my team is now just a few words in my prompt.”

Liam Chavez
Liam Chavez
Enterprise Partnerships, Rilla

“Northlight lets me focus 10x on what matters.”

Joe Dunikoski
Joe Dunikoski
Founder / CEO, Verso Jobs

“Onboarding was so easy.”

Lucas Negritto
Lucas Negritto
Co-Founder, Stealth Startup

“I got my whole GTM team on this right after I tried it.”

Arya Nagabhyru
Arya Nagabhyru
Co-Founder, Searchable

“Can't stop working since getting on Northlight.”

Luke Clancy
Luke Clancy
Founding GTM + Product, Origami (YC F24)

“Feels like Jarvis.”

Béla Maetzel
Béla Maetzel
GTM, Paraform

“This product showed me GTM is about to change.”

Tyler Bradford
Tyler Bradford
Director of GTM, Haven

“Hit quota earliest I have in my career in sales.”

Noah Goldfischer
Noah Goldfischer
Member of Non-Technical Staff, Footprint
Why Northlight

Clean ops. Real revenue.

Northlight eliminates the manual work keeping your revenue engine dirty — so you can focus on process, not plumbing.

98%CRM field accuracy, automated
01 — Accuracy

CRM data you can actually trust.

  • Deduplicate contacts and accounts automatically on ingestion
  • Standardize job titles, company names, and lifecycle stages
  • Flag and fix stale records before they corrupt your pipeline
02 — Efficiency

Reporting in minutes, not days.

  • Pull pipeline snapshots, conversion rates, and rep attainment in one prompt
  • Automate weekly board decks and rev review reports
  • Route leads to the right rep the moment they come in
10xfaster reporting cycles
0API keys or integrations to configure
03 — Simplicity

Connects to your stack in minutes.

  • Native Mac app — download and start immediately
  • Connects to HubSpot, Salesforce, and your tools automatically
  • Describe any RevOps task in plain language and it runs
Capabilities

Every RevOps workflow. One chat.

CRM Hygiene & Deduplication

Stop manually merging duplicates and chasing missing fields. Describe the cleanup and Northlight runs it across your entire CRM automatically.

Done. Found 143 duplicate contacts acrossHubSpotHubSpot. Merged and standardized job titles. 98.4% field completion achieved.

Automated Reporting on Demand

Pipeline snapshots, conversion funnels, rep attainment — ready in seconds. No more pulling data from five tools and stitching it together in a spreadsheet.

Pipeline40%
Conversion25%
Attainment20%
Churn Risk15%

Intelligent Lead Routing

Route leads to the right rep instantly based on territory, company size, or ICP score — no manual assignment, no missed SLAs.

<2minaverage lead response time
100% routing accuracy

Data Enrichment Pipelines

Describe your enrichment logic and Northlight chains Apollo, Clay, and Clearbit — filling firmographics, technographics, and intent signals automatically.

Step 1Apollo

Pull firmographic data and verify emails

Step 2Clay

Enrich with technographics and job changes

Step 3Clearbit

Layer in intent signals and ICP score

Step 4HubSpot

Sync all enriched fields and trigger workflows

RevOps Data

Clean data. Accurate forecasts. No babysitting.

RevOps teams using AI are automating data hygiene, generating reports in seconds, and maintaining CRM integrity without constant manual audits.

Weekly RevOps automation output
CRM records cleaned500
Duplicates merged45
Reports generated12
Data anomalies flagged28
0%CRM data accuracy10h saved weekly on auditsSource: RevOps teams, 2026
RevOps time allocation (with AI)
40%
Strategy & optimization40%
Reporting & analysis25%
Tool administration20%
Manual data cleanup15%
Monthly CRM health automation
Week 1Full CRM audit — duplicates, missing fields, stale records
Week 2Auto-merge duplicates, enrich missing data from Clay
Week 3Pipeline accuracy report generated for leadership
Week 4Forecast model updated with clean data

Compare Alternatives

See how Northlight stacks up

Detailed comparisons with the tools you might be evaluating.

vs ApolloMedium risk
Sales intelligence and engagement platform - $99/seat/moSee comparison
Get Started in Minutes

Download. Connect. Done.

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Integrations

Your entire sales stack. One chat.

Every week, this list grows.

HubSpotHubSpot
SalesforceSalesforce
LinkedInLinkedIn
ApolloApollo
ClayClay
GmailGmail
GongGong
CalendlyCalendly
SuperhumanSuperhuman
SlackSlack
View all 25+ integrations
Security

In process of getting SOC2 type II

We never store your passwords and we never need your API keys. All activity runs through independently audited infrastructure.

Your revenue stack, finally clean.

No API keys. No manual cleanup. Just tell Northlight what you need and watch your ops run itself.

Download for macOS
FAQ

Questions? We've got answers.

How does Northlight connect to my CRM?
Northlight connects directly to HubSpot, Salesforce, and other CRMs through your existing browser sessions — no API keys, no OAuth setup required. It reads and writes records the same way you would, just much faster.
Can it fix data quality issues in our CRM?
Yes. Northlight can deduplicate contacts and accounts, standardize field values like job titles and company names, fill missing data from enrichment sources, and flag stale or inconsistent records — all in a single prompt.
What integrations does it support for RevOps?
Northlight works with HubSpot, Salesforce, Apollo, Clay, Clearbit, LinkedIn, and more. It connects to your existing authenticated sessions in the browser — so any tool you're already logged into is fair game.
How does automated reporting work?
Describe the report you need — pipeline by stage, rep attainment vs quota, conversion rates by source — and Northlight pulls the data, formats it, and delivers it. You can schedule recurring reports or run them on demand.
Can it handle lead routing logic?
Absolutely. Describe your routing rules in plain English — by territory, company size, ICP score, or rep capacity — and Northlight assigns incoming leads automatically. No workflow builders, no if/then logic trees.
Is this a replacement for our existing RevOps stack?
No — Northlight orchestrates your existing stack. It connects to HubSpot, Salesforce, Apollo, and Clay and makes them work together without manual handoffs. Think of it as the layer that ties everything together.
How long does setup take?
Minutes. Download the native Mac app, open your CRM in the browser, and Northlight connects automatically. No API keys to generate, no webhooks to configure, no documentation to read.
Is my data safe?
Yes. We never store your passwords, we don't need API keys, and all activity runs through secure infrastructure, and we're in the process of getting SOC 2 Type II.