Now in open beta - free for 14 days, no credit card required.Download now ›
For Demand Gen

Launch campaigns at scale. Fill pipeline on autopilot.

Stop stitching together tools for every campaign. Let Northlight run your outbound from research to reply.

Only available on Mac — Windows coming soon

HubSpotHubSpot
LinkedInLinkedIn
GmailGmail
SlackSlack

Zero setup for every app you use

Seamless automation in every application on your phone or computer.

View All Integrations
HubSpot
Gmail
Slack
LinkedIn
Salesforce
Apollo
Clay
Notion
Gong
Fireflies
Outlook
Google Calendar
Calendly
Instantly

Demand Gen Teams Love Northlight

Hear it from demand gen managers, growth leaders, and GTM teams using Northlight to drive pipeline every day.

Hit quota earliest I have in my career in sales. Felt the easiest it's ever been.

Noah Goldfischer
Noah Goldfischer
Member of Non-Technical Staff, Footprint

Checking whether an account is already owned by someone else on my team is now just a few words in my prompt.

Liam Chavez
Liam Chavez
Enterprise Partnerships, Rilla

Northlight lets me focus 10x on what matters while maintaining my day-to-day output.

Joe Dunikoski
Joe Dunikoski
Founder / CEO, Verso Jobs

I forget how to do outbound without Northlight.

Annabeth Lin
Annabeth Lin
Founding GTM, Reducto

Can't stop working since getting on Northlight. This is the future of work. No BS tasks. Idea to execution in a second.

Luke Clancy
Luke Clancy
Founding GTM + Product, Origami (YC F24)

I got my whole GTM team on this right after I tried it.

Arya Nagabhyru
Arya Nagabhyru
Co-Founder, Searchable

I did two weeks of data management in 30 minutes.

Nathan Stolzer
Nathan Stolzer
Senior Account Executive, Bob's Containers

Feels like Jarvis.

Béla Maetzel
Béla Maetzel
GTM, Paraform

This is probably the coolest thing I've ever used in AI... ever.

Josh Hamilton
Josh Hamilton
Founding Growth, Gravity

Quickly booked around 5–10 conversations with S-tier candidates via LinkedIn.

Jack Hall
Jack Hall
Chief of Staff, Amya Agency

I can't make deals the same way again.

Adam Banga
Adam Banga
Co-Founder, Nonlinear

Using this daily. Magic product.

Rhythm Vij
Rhythm Vij
Co-Founder, Lupitor
Why Northlight

Less campaign overhead. More pipeline.

Northlight eliminates the operational drag of running outbound campaigns — so your team can focus on strategy, not spreadsheets.

10xmore accounts reached per campaign
01 — Scale

Run campaigns at a scale that was never possible.

  • Build and enrich target account lists in minutes, not days
  • Execute multi-channel outreach across LinkedIn and email simultaneously
  • Personalize at volume without sacrificing message quality
02 — Pipeline

Attribution you can actually trust.

  • Every touch logged to your CRM automatically — no manual data entry
  • Clean, complete contact records for accurate pipeline attribution
  • Know exactly which campaigns are generating revenue
$5M+pipeline sourced by demand gen teams on Northlight
1tool to replace your entire outbound stack
03 — Simplicity

One conversation replaces five tools.

  • Native Mac app — no integrations to set up, no API keys needed
  • Connects to LinkedIn, your CRM, and email through existing sessions
  • Describe your campaign goal and Northlight handles execution
Capabilities

Every demand gen motion. One chat.

Lead Enrichment & List Building

Stop manually hunting for contact data. Describe your target account profile and Northlight builds and enriches your list automatically across Apollo, LinkedIn, and more.

Done. Built a list of 214 target accounts matching your ICP, enriched with verified emails and LinkedIn profiles, synced toSalesforceSalesforce.

Multi-Channel Campaign Orchestration

Run coordinated LinkedIn and email sequences without juggling five tools. Northlight executes across channels in sync, keeps records clean, and escalates hot signals.

LinkedIn50%
Email35%
Other15%

ABM Research & Engagement

Deep-dive on target accounts in seconds. Northlight surfaces org charts, recent news, hiring signals, and buying intent — then drafts hyper-relevant outreach for each stakeholder.

48ABM accounts researched this week
Multi-stakeholder coverage

Pipeline Attribution & CRM Data Quality

Every campaign touch logged automatically. No more arguing about attribution or cleaning dirty CRM data — Northlight keeps your records accurate in real time.

Day 1LinkedIn

Personalized connection request sent to all VP-level contacts at target accounts

Day 4Email

Intro email with account-specific pain point and case study

Day 7LinkedIn

Follow-up message referencing a recent company announcement

Day 10CRM

Alert: 3 contacts at Acme Corp opened email — flag for AE handoff

Demand Gen Data

Run more campaigns. Convert more pipeline.

Demand gen teams using AI are launching campaigns faster, enriching leads in real-time, and driving higher conversion rates.

Campaign launch velocity
Campaigns launched / month12
Lead lists enriched8
A/B tests running6
Channels active5
0.4xhigher MQL-to-SQL conversion-60% cost per leadSource: Demand gen teams, 2026
Pipeline by channel
LinkedIn35%
Email sequences30%
Content syndication20%
Events & webinars15%
Campaign launch with Northlight
Hour 1ICP list built and enriched from Clay + Apollo
Hour 2Personalized sequences drafted for each segment
Day 2Multi-channel campaign live on LinkedIn + email
Day 742 MQLs generated, auto-routed to sales
Get Started in Minutes

Download. Connect. Done.

NDownloading...Installed
Integrations

Your entire sales stack. One chat.

Every week, this list grows.

HubSpotHubSpot
SalesforceSalesforce
LinkedInLinkedIn
ApolloApollo
ClayClay
GmailGmail
GongGong
CalendlyCalendly
SuperhumanSuperhuman
SlackSlack
Security

In process of getting SOC2 type II

We never store your passwords and we never need your API keys. All activity runs through independently audited infrastructure.

Your pipeline target, finally within reach.

Stop stitching together tools for every campaign. Tell Northlight your target accounts and watch the pipeline build itself.

Download for macOS
FAQ

Questions? We've got answers.

What outbound tasks can Northlight automate for demand gen?
Almost everything that isn't strategy. Northlight can build and enrich target account lists, write personalized outreach for every contact, execute LinkedIn and email sequences, log every touch to your CRM, and surface buying signals — all from a plain-English prompt.
How does list building and lead enrichment work?
Describe your ICP — industry, company size, title, technology stack — and Northlight searches across Apollo, LinkedIn, and other sources. It qualifies accounts, enriches contacts with verified emails and phone numbers, and loads them directly into your CRM or outreach tool.
Can it run multi-channel campaigns across LinkedIn and email?
Yes. Northlight orchestrates outreach across LinkedIn and email simultaneously, keeping messaging consistent and timing coordinated. It connects through your existing browser sessions — no new API keys or platform integrations needed.
How does ABM research work?
Tell Northlight which accounts to focus on and it pulls org charts, recent news, hiring signals, and job change alerts. It then drafts account-specific messaging for each stakeholder — so every touchpoint feels genuinely relevant, not templated.
Will it keep my CRM data clean and attribution accurate?
Yes. Every campaign touch — LinkedIn message, email, call — is automatically logged to HubSpot, Salesforce, or your CRM of choice. Contact records stay up to date without manual data entry, so your pipeline attribution reflects reality.
Is this a browser extension or a standalone app?
Northlight is a native Mac app. It connects to your existing browser sessions to access your authenticated tools — no extensions to install, no API keys to configure. That's why setup takes minutes, not days.
Is my data safe?
Yes. We never store your passwords, we don't need API keys, and all activity runs through secure infrastructure, and we're in the process of getting SOC 2 Type II.
Does it work on Windows?
Not yet. Northlight is currently macOS only. Windows support is on our roadmap.