CRM
Northlight works with your CRM the same way your best rep does — logging activities, updating opportunities, and keeping your pipeline accurate. No integrations to configure, no code to write.
2,847
records updated per week
Tools in this category
HubSpot
CRM management, deal tracking, contact enrichment, and sequence automation.
Keep your HubSpot CRM perfectly up to date without the manual data entry. Northlight creates contacts, updates deal stages, logs activities, and enrolls prospects in sequences — all through natural conversation.
Salesforce
CRM pipeline management, opportunity tracking, and Apex-level automation.
Northlight works with Salesforce the same way your best rep does — logging activities, updating opportunities, and keeping your pipeline accurate. No integrations to configure, no Apex to write.
Attio
Modern CRM with flexible data models and real-time collaboration.
Attio's flexible CRM meets Northlight's conversational interface. Create records, update attributes, and manage your pipeline — all by describing what you need in plain English.
See it in action
Real cross-app workflows you can run with a single prompt.
“Research every company in my pipeline, update HubSpot with their latest funding rounds, and draft personalized outreach for the top 20.”
HubSpot
LinkedIn
Gmail47 company records enriched with funding data. 20 personalized emails ready in your drafts.
Pipeline enrichment
“Research every company in my pipeline, update HubSpot with their latest funding rounds, and draft personalized outreach for the top 20.”
HubSpotLinkedInGmail47 company records enriched with funding data. 20 personalized emails ready in your drafts.
Post-call workflow
“Update the Acme deal to 'Proposal Sent', log my notes about their Q3 budget timeline, draft a follow-up email to [email protected] with next steps, and set a task to check in next Friday.”
HubSpotGmailDeal updated. Notes logged. Follow-up drafted. Reminder set. Four actions, one prompt.
Pipeline hygiene
“Find contacts in HubSpot that haven't been updated in 30 days, check their LinkedIn for job changes, and flag anyone who's moved companies.”
HubSpotLinkedInCatch churned contacts before your data goes stale. CRM accuracy without the manual audit.
Set it and forget it
Recurring tasks that run on autopilot.
“Every weekday at 8am, pull my pipeline and highlight deals that moved overnight.”
“Every Monday, flag deals with no activity in 7+ days and add them to my follow-up list.”
“Every Friday, compile this week's pipeline changes and post a summary to #sales-updates in Slack.”