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For GTM Engineers

Your entire GTM stack. One conversation.

Stop stitching together Zaps, Clay tables, and enrichment waterfalls. Just tell Northlight what you need.

Only available on Mac — Windows coming soon

HubSpotHubSpot
LinkedInLinkedIn
GmailGmail
SlackSlack

Zero setup for every app you use

Seamless automation in every application on your phone or computer.

View All Integrations
HubSpot
Gmail
Slack
LinkedIn
Salesforce
Apollo
Clay
Notion
Gong
Fireflies
Outlook
Google Calendar
Calendly
Instantly

GTM Teams Love Northlight

Hear it from GTM engineers, founders, and revenue teams using Northlight every day.

Can't stop working since getting on Northlight. This is the future of work. No BS tasks. Idea to execution in a second.

Luke Clancy
Luke Clancy
Founding GTM + Product, Origami (YC F24)

Feels like Jarvis.

Béla Maetzel
Béla Maetzel
GTM, Paraform

Hit quota earliest I have in my career in sales. Felt the easiest it's ever been.

Noah Goldfischer
Noah Goldfischer
Member of Non-Technical Staff, Footprint

I got my whole GTM team on this right after I tried it. This product is truly on the cutting edge.

Arya Nagabhyru
Arya Nagabhyru
Co-Founder, Searchable

I did two weeks of data management in 30 minutes.

Nathan Stolzer
Nathan Stolzer
Senior Account Executive, Bob's Containers

This is probably the coolest thing I've ever used in AI... ever.

Josh Hamilton
Josh Hamilton
Founding Growth, Gravity

This product showed me GTM is about to change. Using it keeps me on the frontier.

Tyler Bradford
Tyler Bradford
Director of GTM, Haven

Doing sales for the first time as I work on my startup. Can use Clay without understanding any of the details.

Yuyi Liu
Yuyi Liu
Founder

Northlight lets me focus 10x on what matters while maintaining my day-to-day output.

Joe Dunikoski
Joe Dunikoski
Founder / CEO, Verso Jobs

I forget how to do outbound without Northlight.

Annabeth Lin
Annabeth Lin
Founding GTM, Reducto

Checking whether an account is already owned by someone else on my team is now just a few words in my prompt.

Liam Chavez
Liam Chavez
Enterprise Partnerships, Rilla

Using this daily. Magic product.

Rhythm Vij
Rhythm Vij
Co-Founder, Lupitor
Why Northlight

Less plumbing. More pipeline.

Northlight replaces the duct tape holding your GTM stack together — so you can focus on strategy, not spreadsheets.

30snot 30 minutes of setup
01 — Speed

Ship workflows in seconds, not sprints.

  • Enrich, score, and route leads with a single prompt
  • No more debugging Zapier steps or Clay column errors
  • Iterate on outbound angles without rebuilding automations
02 — Leverage

One GTM engineer, infinite workflows.

  • Orchestrate enrichment waterfalls across Apollo, Clay, and Clearbit
  • Run multi-channel sequences — LinkedIn, email, and Slack — simultaneously
  • Keep CRM data pristine without touching a single record manually
10xmore workflows, same headcount
0API keys to configure
03 — Simplicity

No nodes. No columns. Just English.

  • Native Mac app — download and start in minutes
  • Connects to your existing browser sessions automatically
  • Describe any workflow in plain language and it runs
Capabilities

Every GTM workflow. One chat.

Enrichment Waterfalls on Demand

Stop building enrichment waterfalls column by column. Describe your ICP and Northlight chains Apollo, Clay, and Clearbit automatically.

Done. Enriched 312 contacts acrossApolloApollo andClayClay. Found emails for 89%, synced toHubSpotHubSpot.

New angle? That's a prompt, not a project.

Test new ICPs, messaging angles, or channels instantly. Each experiment is just another prompt — zero setup cost.

Outbound40%
Enrichment25%
Scoring20%
Reporting15%

CRM Hygiene on Autopilot

Dedupe contacts, fill missing fields, standardize job titles, and flag stale deals — without writing a single formula.

2,847records cleaned this week
98.4% field completion

Multi-Channel Sequences in Plain English

Describe your sequence — LinkedIn connect, email follow-up, Slack alert on reply — and Northlight builds and runs it.

Day 1LinkedIn

Personalized connection request based on ICP match

Day 3Email

Follow-up with relevant case study

Day 5LinkedIn

Engage with their latest post

Day 7Slack

Alert: prospect replied — book the call

GTM Engineering Data

Build growth systems, not spreadsheets.

GTM engineers using AI are shipping more automations, connecting more tools, and spending less time on manual data plumbing.

GTM automations shipped per month
Lead enrichment workflows8
Multi-tool sequences6
CRM sync automations5
Reporting pipelines3
0xfaster workflow buildsZero API key managementSource: GTM engineer users, 2026
Tools connected per workflow
CRM (HubSpot/SF)30%
Enrichment (Clay/Apollo)25%
Outreach (LinkedIn/Email)25%
Analytics (Gong/Sheets)20%
Building a lead enrichment pipeline
Prompt 1Pull all new leads from HubSpot, enrich in Clay
Prompt 2Score leads by ICP fit, segment into tiers
Prompt 3Route Tier 1 to personalized LinkedIn sequence
ResultEnd-to-end pipeline in 15 minutes, not 2 days
Get Started in Minutes

Download. Connect. Done.

NDownloading...Installed
Integrations

Your entire sales stack. One chat.

Every week, this list grows.

HubSpotHubSpot
SalesforceSalesforce
LinkedInLinkedIn
ApolloApollo
ClayClay
GmailGmail
GongGong
CalendlyCalendly
SuperhumanSuperhuman
SlackSlack
Security

In process of getting SOC2 type II

We never store your passwords and we never need your API keys. All activity runs through independently audited infrastructure.

Your GTM stack, finally unified.

No API keys. No workflow builders. Just tell Northlight what you need and watch it run.

Download for macOS
FAQ

Questions? We've got answers.

What is Northlight?
Northlight is a native macOS AI assistant that connects to your GTM stack and executes tasks through their APIs. Think of it as an AI teammate that works across every tool you use — HubSpot, Salesforce, Apollo, Clay, LinkedIn, and more.
How is this different from Clay or n8n?
Clay and n8n are great for building structured workflows — but they require you to design the logic upfront. Northlight lets you describe what you want in plain English and it figures out the workflow. No columns, no nodes, no debugging. Just results.
Can it replace my enrichment stack?
It works alongside your existing enrichment tools. Northlight connects to Apollo, Clay, Clearbit, and others — it orchestrates them instead of replacing them. The difference is you don't need to configure each one manually.
How does it handle CRM updates?
Northlight connects directly to HubSpot, Salesforce, and other CRMs via your existing browser sessions. It can update fields, create records, log activities, and enrich contacts — all without API keys or OAuth.
Is this a browser extension?
No. Northlight is a native Mac app. It connects to your browser sessions to access your authenticated tools — no extensions to install, no permissions to grant. That's why setup takes minutes, not hours.
Is my data safe?
Yes. We never store your passwords, we don't need API keys, and all activity runs through secure infrastructure, and we're in the process of getting SOC 2 Type II.
Can I use it for outbound sequences?
Absolutely. Describe your ICP, your messaging angle, and the channels — Northlight will find prospects, personalize messages, send connection requests, and follow up automatically.
Does it work on Windows?
Not yet. Northlight is currently macOS only. Windows support is on our roadmap.