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For Founders

Founder-led sales. On autopilot.

You're wearing every hat. Sales busywork shouldn't be one of them.

Only available on Mac — Windows coming soon

HubSpotHubSpot
LinkedInLinkedIn
GmailGmail
SlackSlack

Zero setup for every app you use

Seamless automation in every application on your phone or computer.

View All Integrations
HubSpot
Gmail
Slack
LinkedIn
Salesforce
Apollo
Clay
Notion
Gong
Fireflies
Outlook
Google Calendar
Calendly
Instantly

Founders Love Northlight

Hear it from founders and early-stage teams closing deals without a sales hire.

Doing sales for the first time as I work on my startup. Can use Clay without understanding any of the details.

Yuyi Liu
Yuyi Liu
Founder

Can't stop working since getting on Northlight. This is the future of work.

Luke Clancy
Luke Clancy
Founding GTM + Product, Origami (YC F24)

I can't make deals the same way again.

Adam Banga
Adam Banga
Co-Founder, Nonlinear

Using this daily. Magic product.

Rhythm Vij
Rhythm Vij
Co-Founder, Lupitor

Feels like Jarvis.

Béla Maetzel
Béla Maetzel
GTM, Paraform

I got my whole GTM team on this right after I tried it.

Arya Nagabhyru
Arya Nagabhyru
Co-Founder, Searchable

This is probably the coolest thing I've ever used in AI... ever.

Josh Hamilton
Josh Hamilton
Founding Growth, Gravity

Hit quota earliest I have in my career in sales.

Noah Goldfischer
Noah Goldfischer
Member of Non-Technical Staff, Footprint

Northlight lets me focus 10x on what matters.

Joe Dunikoski
Joe Dunikoski
Founder / CEO, Verso Jobs

Onboarding was so easy. I have never used an AI product that is easier to set up.

Lucas Negritto
Lucas Negritto
Co-Founder, Stealth Startup
Why Northlight

A full pipeline. Zero sales team.

Northlight handles the prospecting, outreach, and follow-up — so you can spend your time building product and closing deals, not doing admin.

10xmore pipeline, built solo
01 — Pipeline

Build pipeline without a sales hire.

  • Find and qualify your exact ICP with a single prompt
  • Send personalized outreach across LinkedIn and email automatically
  • Follow up on your behalf while you focus on product
02 — Time

Hours back every week.

  • Research prospects and investors in seconds, not hours
  • Log calls, update deal stages, and track follow-ups automatically
  • Stop context-switching — one conversation handles your whole pipeline
8hsaved per week on average
0sales experience required
03 — Simplicity

No playbook needed. Just English.

  • Download and start closing in minutes — no training required
  • Works with the tools you already use: LinkedIn, Gmail, HubSpot
  • Describe what you want in plain language and Northlight runs it
Capabilities

Your one-person sales team.

Founder-Led Outbound on Autopilot

Describe your ideal customer and Northlight finds them, writes personalized messages, and sends outreach across LinkedIn and email — while you build.

Done. Found 47 prospects matching your ICP, sent LinkedInLinkedIn requests to all. 12 accepted already.

Investor & Customer Research in Seconds

Before every call, Northlight pulls funding history, recent news, LinkedIn activity, and talking points — so you walk in prepared every time.

Prospects45%
Investors30%
Partners15%
Advisors10%

CRM Without the Overhead

Log calls, update deal stages, and keep your pipeline clean — without ever opening HubSpot manually. Just describe what happened and Northlight handles the rest.

100%pipeline logged automatically
zero manual data entry

Close Deals Like a Full Sales Team

From first touch to signed contract — Northlight runs your entire sales motion so you can close faster without hiring.

Day 1LinkedIn

Personalized connection request based on their recent activity

Day 3Email

Follow-up with a relevant customer story

Day 6LinkedIn

Comment on their latest post to stay top of mind

Day 8CRM

Deal stage updated — meeting booked automatically

Founder Sales Data

Founder-led sales, supercharged.

Technical founders using AI are building pipeline without a sales hire, closing their first customers faster, and spending more time on product.

Solo founder weekly output with Northlight
Prospects researched200
Personalized outreach sent150
Meetings booked8
Hours spent on sales5
0xmore pipeline, no sales hire85% time on productSource: Founder users, 2026
Founder time split (with Northlight)
55%
Product & engineering55%
Customer calls20%
Strategy & fundraising15%
Sales admin10%
First 30 days of founder-led outbound
Day 1ICP defined, 500 prospects sourced from Apollo
Week 1150 personalized messages sent via LinkedIn
Week 212 demo calls booked
Week 43 paying customers, $18K ARR
Get Started in Minutes

Download. Connect. Done.

NDownloading...Installed
Integrations

Your entire sales stack. One chat.

Every week, this list grows.

HubSpotHubSpot
SalesforceSalesforce
LinkedInLinkedIn
ApolloApollo
ClayClay
GmailGmail
GongGong
CalendlyCalendly
SuperhumanSuperhuman
SlackSlack
Security

In process of getting SOC2 type II

We never store your passwords and we never need your API keys. All activity runs through independently audited infrastructure.

Sell like a team of one.

No sales experience needed. No playbooks to build. Just tell Northlight who you want to reach and it handles the rest.

Download for macOS
FAQ

Questions? We've got answers.

Do I need sales experience to use Northlight?
No. Northlight is built for founders who are selling for the first time. You describe what you want in plain English — who you want to reach, what you want to say — and Northlight handles the execution. No playbooks, no training required.
How fast can I get started?
Most founders are running their first outreach within 10 minutes of downloading. Northlight connects to your existing browser sessions — LinkedIn, Gmail, HubSpot — with no API keys or manual setup.
Is Northlight affordable for early-stage startups?
Yes. We offer startup-friendly pricing. Northlight replaces the cost of a fractional SDR or sales consultant, at a fraction of the price. Reach out to us for founder-specific plans.
What is Northlight?
Northlight is a native macOS AI assistant that connects to your sales tools and executes tasks through their interfaces. Think of it as a sales teammate that works across every tool you use — LinkedIn, Gmail, HubSpot, Apollo, and more.
Can it help me reach out to investors too?
Absolutely. Founders use Northlight to research investors, find warm paths in, draft personalized outreach, and track follow-ups. The same workflow that works for customer prospecting works for fundraising.
How does it handle CRM updates?
Northlight connects directly to HubSpot and other CRMs via your existing browser sessions. It can log calls, update deal stages, create contacts, and track follow-ups — all without you touching a single record manually.
Will this work if I have no CRM yet?
Yes. Northlight works with or without a CRM. It can help you set one up from scratch, or just manage outreach directly through LinkedIn and Gmail if that's all you need right now.
Is my data safe?
Yes. We never store your passwords, we don't need API keys, and all activity runs through secure infrastructure, and we're in the process of getting SOC 2 Type II.
Does it work on Windows?
Not yet. Northlight is currently macOS only. Windows support is on our roadmap.